designs
with a human touch.
A Product Designer 0 → 1
Over +5 years experience
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I believe that as designers, we carry a profound responsibility:
🌱Our creations shape lifestyles and have the power to enrich everyday experiences.
🎨Every design is an opportunity to make a difference, and I am devoted to making that difference both beautiful and impactful.
Too Good To Go
Too Good To Go (TGTG) is an app that helps fight food waste by connecting users with local businesses offering discounted surprise bags of unsold food. Users can pick up these surprise bags at designated times, saving both money and reducing food waste. TGTG is a simple, effective way to promote sustainability and support local shops.
What I did:
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Improving User Retention on the Too Good To Go App
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Users interview​
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Adding new features
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Brainstorming sessions and workshops
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Usability testing and survey
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UI design​
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Competitors analyzing
ValueBlue
ValueBlue helps businesses manage change more effectively. The tool allows teams to work together, plan, and organize transformation projects. This helps companies adapt to change, make smarter decisions, and get better results in a fast-changing market.
What I did:
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Created the design system.
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Conducted stakeholder interviews.
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Refactored the dashboard page.
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Researched for adding new features and improved them consistently.
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Organized UX workshops monthly and quarterly.
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Analyzed customer experience (CX).
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Conducted user interviews to validate our assumptions.
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Evaluated data and business measurements, and translated them into Personas, User Goals, User Stories, User Flows, and User Journey Maps.
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Participated in hackathon ideation.
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Worked closely with Product Owners (POs) and Front-End Engineers (FEs).
PPE Needed Platform
PPE Needed helps front-liners that are dealing with PPE shortages. PPE Needed globally map and enable match of supply and demand of PPE.
What I did:
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Designing mobile version of PPE Needed website from scratch.
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Finding the problems and Improving the website and platform by identifying areas of opportunities and implementing solutions.
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Research, competitive benchmarking, usability testing, ideating, prototyping, testing, and communication with developers.
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User Interviews, Surveys, and Research Reports.
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Evaluated data and business measurements and translated them into Personas, User Goals, User Stories, User Flows, and User Journey maps.
Articles
Bringing Shoppers Back to Abandoned Carts
One of the most common challenges e-commerce businesses face is abandoned shopping carts.
Users often spend considerable time browsing, selecting items, and adding them to their shopping carts, but leave the process before completing the purchase.
But why does this happen?
This article explores two critical questions:
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Why do users abandon their shopping carts?
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How can we encourage them to return and complete their purchases?
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​This analysis is based on interviews with over 30 users and in-depth research into the psychology of online shopping.
